Dave Chase

The Casual Gourmet Express Website

Visit The Casual Gourmet Express Website

The Casual Gourmet Express is the retail brand of The Casual Gourmet. The Casual Gourmet is an upscale catering company and needed a separate and unique brand for their retail locations. The brand had to be different yet still convey the class and elegance of The Casual Gourmet.

To tie the two brands together, ‘the Express’ uses nearly the same logo and is hosted on a sub domain of thecasualgourmet.com.

In addition to the design and branding, I developed the slogan ‘Fast. Fresh. Local’ as well as the tag line for the first marketing campaign ‘Cape Cod’s Choice for Express Dining.’